本周：近期银行假日周末的更多好消息。 Facebook 有新的广告报告功能，等你听说 Reddit 在过去一年的增长。以下是本周在数字营销领域发生的事情。在这个网络周末，广告商的 Google 购物支出增加了近三分之一根据 Tinuiti 的一份报告，今年从感恩节周末到网络星期一，工作职能邮件数据库 广告商在谷歌购物广告上的花费比去年增加了 32%。更好的是：额外支出导致点击次数增加，而每次点击费用保持稳定。文字广告的点击量增加了 25%。购物广告的点击量增加了近三分之一。此外，营销人员在亚马逊产品广告上的广告支出增加了 50%。此外，在黑色星期五，亚马逊在谷歌购物上的印象份额同比增长 87%。亚马逊 2019 年假日广告支出 民意调查：假日购物者检查他们的收件箱以获取优惠根据 的一项新研究，
84% 的消费者会查看他们的电子邮件以获取假期优惠。超过一半的人 (58%) 表示，提供相关优惠的品牌更有可能推动转化。此外，一半的受访者表示，定期接收相关电子邮件可以与品牌建立联系。近三分之二的受访者表示，他们更有可能在度假时打开电子邮件。谷歌正在推出一种工具来帮助出版商管理谷歌新闻内容如果您经常制作主题内容，您一定会喜欢 Google 的发布商中心。工作职能邮件数据库 Google Publisher Center 合并了两个较旧的工具（News Producer 和 News Publisher Center），以帮助您提交和管理您的新闻内容。它还具有一些新功能。对于初学者，您可以使用它来更好地管理您的在线身份。例如，该工具可以根据访问者的平台显示浅色或深色徽标。此外，您可以更轻松地管理多个帖子。 最后，您不再需要依赖 RSS 提要在 Google 新闻中设置主题。您可以直接指向一个 URL。
Facebook 提供广告报告的更新上周，Facebook 对其广告报告工具进行了一些改进。功能包括跨账户报告和可让您创建自己的指标的工具。跨账户报告组件“作为一站式商店，可以清晰、简洁地报告您的业务绩效，并将节省您之前花费在手动报告创建上的时间。工作职能邮件数据库 ”自定义指标工具允许您计算和保存自己的指标。然后，您可以使用 Ads Reporting Manager 将这些指标应用于报告。Facebook具有新的广告报告功能Facebook具有新的广告报告功能Canva 将推出视频编辑功能 明年，Canva 将推出视频编辑平台 Canva Video。显然，它将作为 Canva 易于使用的照片编辑解决方案。Canva 产品经理 Cameron Adams 说：“我们的使命是让任何人都可以设计任何东西，而无
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